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Books > Business & Economics > Business & management > Business ethics
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Communicating Corporate Social Responsibility in the Digital Era (Hardcover)
Loot Price: R3,820
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Communicating Corporate Social Responsibility in the Digital Era (Hardcover)
Expected to ship within 12 - 17 working days
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Although literature on corporate social responsibility is vast,
research into the use and effectiveness of various communications
through digital platforms about such corporate responsibility is
scarce. This gap is surprising; communicating about corporate
social responsibility initiatives is vital to organizations that
increasingly highlight their corporate social responsibility
initiatives to position their corporate brands for both consumers
and other stakeholders. Yet these organizations still sometimes
rely on traditional methods to communicate, or even decide against
communicating at all, because they fear triggering stakeholders'
skepticism or cynicism. A systematic, interdisciplinary examination
of corporate social responsibility communication through digital
platforms therefore is necessary, to establish an essential
definition and up-to-date picture of the field. This research
anthology addresses the above objectives. Drawing on marketing,
management, and communication disciplines, among others, this
anthology examines how organizations construct, implement, and use
digital platforms to communicate about their corporate social
responsibility and thereby achieve their organizational goals. The
21 chapters in this anthology reflect six main topic sections:
Challenges and opportunities for communicating corporate social
responsibility through digital platforms. Moving toward symmetry
and interactivity in digital corporate social responsibility
communication. Fostering stakeholder engagement in and through
digital corporate social responsibility communication. Leveraging
effective digital corporate social responsibility communication.
Digital activism and corporate social responsibility. Digital
methodologies and corporate social responsibility.
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