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Books > Business & Economics > Business & management > Sales & marketing > Public relations
This book offers a novel perspective on starting-up new business
ventures through examining the process by which they become part of
the existing business environment. The book highlights the
importance of inter-organizational business relationships.
Asserting that new ventures need to interact and connect with
customers and suppliers, alongside policy actors and universities,
Starting up in Business Networks demonstrates how beginning a new
venture demands initiating and developing business relationships.
Noting a lack of prior research into the process by which start-ups
embed into an existing business network, this book presents
examples from countries such as Sweden, Italy, the Netherlands and
China to analyse the emergence and evolution of start-up business
networks.
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