As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:* Self-branding* Media relations* Social Media* Networking* Speaking engagements* Cause-related marketing* Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Directors, chairpersons, executives, recruiters, and other professionals who assist corporate boards all agree that becoming a corporate director is a journey. The process may take one to five years and involves a lot of learning, networking, and strategic positioning. In other words, just like everything worth pursuing, it involves a lot of hard work! Yes, there are occasional glimpses of luck, but there are no magical moments, invisible hands, or other miracles. Get on Board: Earning Your Ticket to a Corporate Board Seat is a practical beginner's guide for anyone considering becoming a director, from young professionals seeking corporate board service in the distant future to seasoned professionals contemplating an imminent career change. This book demystifies the process, breaks down the steps, and answers the most common questions about corporate board service. It also provides examples of successful corporate director biographies and resumes. Finally, it shares actionable strategies and worksheets to help identify your unique value proposition, elevate your profile, and refine your networking strategy. You can use all of this information to start your corporate board journey today. After reading this book, you will be convinced that corporate board service is within your reach-and will be ready to pursue it actively!

The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.