"The recent rash of corporate scandals--and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. " Trust or Consequences" shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to:

* create an effective trust strategy

* determine the impact of trust issues on stakeholders

* assess trust-building performance and calculate the difficulty of restoring trust

* create a ""trust bank"" for saving deposits of good will to draw on as needed

"Trust or Consequences" offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, " Trust or Consequences "brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage."

Stefanie Molthagen-Schnoering analysiert in diesem essential, warum und wie sich Unternehmen zu gesellschaftspolitischen Problemstellungen, z. B. Digitalisierung, gleichgeschlechtliche Ehe, Integration, positionieren. Sie fragt, wie sich dieses Engagement zu etablierten Aktivitaten wie Corporate Social Responsibility, Public Affairs und Unternehmenskommunikation/Marketing verhalt und wie es in interne und externe (Kommunikations-)Prozesse eingebettet ist. Dabei beleuchtet sie Chancen und Risiken einer gesellschaftspolitischen Positionierung durch Unternehmen und betrachtet die Reaktionen wichtiger Stakeholder. Die Autorin arbeitet mit Beispielen und Stimmen von Expertinnen und Experten aus der Praxis.

This book goes into detail about how to be interviewed by the media. It will help you understand how the electronic media works and how you can benefit from Facing the Camera. After reading Facing the Camera you will have an understanding of what to expect from a television interview. It also will guide you in properly getting your message across should you find yourself being interviewed for the news. It talks about the different types of interviews you might be involved in and how to maneuver those for a successful message. This book will help those who might not ordinarily find themselves being interviewed. It also gives tips and a new perspective for those used to being interviewed on the news. Anyone in the public relations field will benefit from Facing the Camera as it's written by a reporter who has conducted thousands of interviews over an award winning career. Politicians, lawyers, doctors, police officers and command staff represent more people who can all benefit from the information in these pages. This book is a must read if you want to be prepared for Facing the Camera. You will learn to get your message out correctly and have the right look.

This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends and developments within the public relations and reputation management fields. Public relations is essential to any business or organisational entity; it is a part of what they do in performing their function and it is a part of what helps them to perform their function. Pubic relation is what links organisations values and products to their stakeholders as well as to the market and social drivers that sustain them. Public relations practitioners are change-merchants. That is, they like to shift public opinion and bring about new attitudes and behaviours. Including chapters that discuss issues such as crisis management, negotiation, networking, and branding, this book delves beneath the surface activity to reveal the theory behind the practice. This will be an accessible, interesting book that will appeal to broaden general readership, including a wide variety of everyday business viewpoints.

Building a reputation is all about consistency. Whether you are being unfailingly consistent or consistently unpredictable, you are in the process of building a reputation for yourself. A consistently positive stakeholder experience builds reliability, which builds trust, and ultimately establishes a strong and positive reputation. It is important to have the right building blocks in place to build a solid reputation. This book will guide you on how to build your organisation’s reputation so that you can be the business that people want to do business with.

From an academic and experiential point of view, Regine le Roux is best placed to help you identify and formulate solutions that work. This book is her step-by-step guide to building, managing, growing and maintaining a corporate reputation that reflects a company’s true values and ethics. It focuses on ten dimensions that have considerable impact on reputation, such as strategic intent, operational governance, human and operational capital, strategic alliances, social responsibility, value offering, business results and the glue that ties it all together, corporate dialogue.

It’s not all theory – Reputation Matters is distinctly South African. It speaks directly to businesses operating in our challenging South African context, giving real-life examples and solutions that resonate with every South African business person’s experience.

Do you have a message, product or service that you believe in? Do you want to share it with the world, yet feel stuck in knowing how to make it happen? If so, then read on. This highly effective book gives you everything you need to know to radiate your presence, magnify your voice and attract the media's attention so that you can exponentially grow your business and truly make a difference in the lives of other people. Known as "The Next Oprah Winfrey" by her peers, television host and business strategist Havilah Malone shares with you years of experience in the broadcast media industry while helping you to conquer limiting beliefs, master emotions, amplify your wins and create the empowering mindset necessary for you to get seen in the public eye. You will receive clever strategies and cutting-edge insights into the media mind that will help you to publicly make a greater impact while accomplishing your own goals and objectives. Get started now Build your legacy, become a Publicity Magnet and live the life of your dreams.