2013 Small Business Book Awards Winner in Marketing Category
Whether you are an entrepreneur, owner-operated small business or simply have limited staff and resources, you most likely need to create and manage your own public relations strategies and initiatives. If you don't toot your own horn, who will?
Written by a 20 year marketing veteran and founder of Small Business Marketing Tools (SBMarketingTools.com), this book arms you with the practical knowledge and solid advice you need to develop and manage PR for your growing small business. With a focus on low-cost yet impactful ideas, this book is full of straight-forward, easy-to-follow strategies that any small business can use on their own.
Highlights include: how to build a PR strategy, managing common PR agency tasks in-house, identifying news worthy of a press release (along with how to write and distribute them), building valuable relationships with key media contacts and journalists, using specific social media PR strategies, targeting strategies for local public relations, building a website press room, creating a PR pipeline and more
BONUS PR TOOLS: Book includes links to download free templates and guides - Press Release Checklist (for step-by-step creation, distribution and promotion planning), Press Release Template and Media Outreach Guide (to track and manage media outreach efforts).

In diesem essential erfahren Sie alle wichtigen Grundlagen der Text- und Konzeptentwicklung fur eine Content-Marketing-Strategie. Der Autor beschreibt die erfolgsentscheidenden Stellschrauben, die Sie beachten mussen und in die Sie ausreichend Zeit investieren sollten: von der vorab zu leistenden Denkarbeit, uber die strukturierte Konzeptentwicklung, bis hin zur optimalen Textarbeit fur Webtexte. Abgerundet wird dieser Band durch Interviews mit renommierten Experten und Erfolgsbeispielen aus der Praxis.

Break Out Create value. Protect your reputation. Save money. Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis shows organizations how to disrupt the storytelling process and take control of their messaging fates. Additionally, the book shows organizations how to vaccinate themselves against crises, become less dependent on outside firms, and how to measurably reduce their cost per message (CPM). Reinvent your messaging strategy by replacing outdated PR assumptions and cliches with counterintuitive strategic communications that position your organization as the primary narrator of the story you want to tell. Don't let someone else steer your organization's narrative. Open this book and Break Out of PR Prison today.

The simple, complete and scalable guide to crisis and emergency communication in the hyper-networked world.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

What makes a successful public relations program? Does my business really need it? Can I do it myself? Unless you are a hot celebrity, a top CEO, or just discovered the cure for the common cold, good PR just doesn't happen on its own. It takes a lot of skill, and consistent hard work over a period of time. It's part art, part science and when practiced correctly, the results are very rewarding. Former Hollywood publicist, Cyndy Hoenig, provides little brands with the tools to create a successful PR campaign to start getting your brand the recognition it deserves. "Cyndy's entertaining and very personal approach outlining a powerful blueprint to be effective in public relations is formidable. To think like a PR person helps anyone to better partner with their PR firm to maximize results. Easy to read and easy to follow - PR Rock Star deserves a standing ovation " -- Kathleen Francis, PR & Marketing Professional, Sedona, AZ "PR Rockstar is a concise and complete PR handbook. I recommend PR Rockstar as required reading for all entry through advanced marketing, advertising, public relations, management and executive personnel. Ms Hoenig's information will help keep your business on the positive track to success." Mary Flaim, Health Care Management, Ardmore, OK "PR Rockstar is simple but exacting layers of actions to take, resulting in an amazing business structure for success. I have businesses in jewelry, fashion, design and industrial, and the brilliant platform that Cyndy teaches works for all of them." - LynnD Aludra, Gypset Jewels, Los Angeles, CA.

The "Top 25 Public Relations KPIs of 2011-2012" report provides insights into the state of PR performance measurement today by listing and analyzing the most visited KPIs for this industry on smartKPIs.com in 2011. In addition to KPI names, it contains a detailed description of each KPI, in the standard smartKPIs.com KPI documentation format, that includes fields such as: definition, purpose, calculation, limitation, overall notes and additional resources. This product is part of the "Top KPIs of 2011-2012" series of reports and a result of the research program conducted by the analysts of smartKPIs.com in the area of integrated performance management and measurement. SmartKPIs.com hosts the largest catalogue of thoroughly documented KPI examples, representing an excellent platform for research and dissemination of insights on KPIs and related topics. The hundreds of thousands of visits to smartKPIs.com and the thousands of KPIs visited, bookmarked and rated by members of this online community in 2011 provided a rich data set, which combined with further analysis from the editorial team, formed the basis of these research reports.

Der Band vermittelt umfassend und systematisch alle Regeln des Nachrichtenhandwerks und geht gleichermassen auf die Nachrichten in allen Medien ein: Presse, Radio, Fernsehen, Nachrichtenagentur und Internet. Er basiert auf dem Titel "Die Nachricht" aus der Reihe "Journalistische Praxis", wurde aber in weiten Teilen neu konzipiert und aktualisiert.