The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don W. Stacks and Donald K. Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations. The volume is based on an explication of corporate communication that sees the role of corporate communication as engaging an enterprise's internal and external stakeholders. It also posits that today's business communication challenges go beyond the corporate and into the enterprise-that is, communication's role has expanded into the level of the enterprise. The proposed book will utilize the talent of senior CCOs of the Arthur Page Society, an organization of over 600 of the world's leading senior communication officers. Focus will be on several important elements of successful enterprise communication: building and maintaining reputation and trust, creating corporate character, authentic stakeholder engagement, and based on new research how the role of communication in the enterprise is changing the future CCO's responsibilities and duties. The book has several goals and objectives. First, to provide the latest in thinking about the role and functions of corporate communication in enterprise success. Second, to help CEOs and other C-Suite executives understand how they can work effectively with the CCO to build corporate character and stakeholder advocacy. Third, provide a resource for classes in corporate communication to help them prepare about the reality of the new enterprise communications. Along with these goals are several objectives. First, to explicate the new realities of enterprise communication in such a way that it is readily accessible to a number of readers, including students, CCOs, the communication team, CEOs, CMOs, CFOs, CHROs, CIOs and so forth. Second, to set the baseline for new thinking on enterprise communications. Third, to provide factual examples of corporate communication that explicate the case being made across the book. To do this the book will be written by both academic and professional members of the Arthur W. Page Society. Each chapter will have at least one academic and one or more professionals whose expertise brings home the strategic value of enterprise communication as well as its practice. As with the entire series, the academic brings to the book the strategic theories employed across enterprise communications and the professional brings home both actual practices and cases.

Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences. Students are first introduced to the practice of public relations along with models, approaches, and career options. The text discusses writing mechanics, the need for good writing, and writing tone, as well as the importance of word choice, grammar, punctuation, and the process of editing, refining, and rewriting. The final chapter provides templates for business letters, press releases, web copy, and social media outlets. Successfully combining instruction on writing mechanics with an understanding of the demands of writing for public relations, Brief, Concise, and Clear is well suited to courses in the field, as well as those in advertising, marketing, and general business.

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

• It covers the PR process in a practical manner.
• Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
• Addresses ethics and corporate social responsibility in PR.
• Each chapter comes with a case study to illustrate the theoretical principles.
• Discussion questions are included at the end of each chapter.

Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as "speaking truth to power" can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

This whitepaper by Bree Goldstein (an expert in the marketing and public relations of financial planners asset managers and wealth managers) will give you the understanding of the SEC regulations as it pertains to Public Relations, Social Media & Marketing and how you can use strategies that are successfully being used by financial firms today.

Building a reputation is all about consistency. Whether you are being unfailingly consistent or consistently unpredictable, you are in the process of building a reputation for yourself. A consistently positive stakeholder experience builds reliability, which builds trust, and ultimately establishes a strong and positive reputation. It is important to have the right building blocks in place to build a solid reputation. This book will guide you on how to build your organisation’s reputation so that you can be the business that people want to do business with.

From an academic and experiential point of view, Regine le Roux is best placed to help you identify and formulate solutions that work. This book is her step-by-step guide to building, managing, growing and maintaining a corporate reputation that reflects a company’s true values and ethics. It focuses on ten dimensions that have considerable impact on reputation, such as strategic intent, operational governance, human and operational capital, strategic alliances, social responsibility, value offering, business results and the glue that ties it all together, corporate dialogue.

It’s not all theory – Reputation Matters is distinctly South African. It speaks directly to businesses operating in our challenging South African context, giving real-life examples and solutions that resonate with every South African business person’s experience.

In diesem essential erfahren Sie alle wichtigen Grundlagen der Text- und Konzeptentwicklung fur eine Content-Marketing-Strategie. Der Autor beschreibt die erfolgsentscheidenden Stellschrauben, die Sie beachten mussen und in die Sie ausreichend Zeit investieren sollten: von der vorab zu leistenden Denkarbeit, uber die strukturierte Konzeptentwicklung, bis hin zur optimalen Textarbeit fur Webtexte. Abgerundet wird dieser Band durch Interviews mit renommierten Experten und Erfolgsbeispielen aus der Praxis.

Break Out Create value. Protect your reputation. Save money. Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis shows organizations how to disrupt the storytelling process and take control of their messaging fates. Additionally, the book shows organizations how to vaccinate themselves against crises, become less dependent on outside firms, and how to measurably reduce their cost per message (CPM). Reinvent your messaging strategy by replacing outdated PR assumptions and cliches with counterintuitive strategic communications that position your organization as the primary narrator of the story you want to tell. Don't let someone else steer your organization's narrative. Open this book and Break Out of PR Prison today.

Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan. A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication.