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Medienmanagement und oeffentliche Kommunikation - Der Einsatz von Medien in Unternehmensfuhrung und Marketing (German, Paperback, 2014 ed.) Loot Price: R1,204
Discovery Miles 12 040
Repayment Terms: R113 pm x 12*
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Medienmanagement und oeffentliche Kommunikation - Der Einsatz von Medien in Unternehmensfuhrung und Marketing (German,...

Medienmanagement und oeffentliche Kommunikation - Der Einsatz von Medien in Unternehmensfuhrung und Marketing (German, Paperback, 2014 ed.)

Thomas Becker

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Loot Price R1,204 Discovery Miles 12 040 | Repayment Terms: R113 pm x 12*

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Wie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien und Kommunikation als Mittel der Unternehmensfuhrung sowie Medien und Kommunikation als strategisches Instrument im Marketing. Beide Aspekte stellt das Lehrbuch Medienmanagement und offentliche Kommunikation fur Studium und Berufspraxis vor und dient damit als Kompass fur die Anwendung erfolgreicher Unternehmenskommunikation."

General

Imprint: Springer vs
Country of origin: Germany
Release date: February 2014
First published: 2014
Authors: Thomas Becker
Dimensions: 240 x 168 x 23mm (L x W x T)
Format: Paperback
Pages: 382
Edition: 2014 ed.
ISBN-13: 978-3-658-00886-4
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 3-658-00886-5
Barcode: 9783658008864

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