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Kommunikation bei Krisenausbruch - Wirkung von Krisen-PR und Koorientierung auf die journalistische Wahrnehmung (German, Paperback, 2012 ed.) Loot Price: R1,792
Discovery Miles 17 920
Repayment Terms: R168 pm x 12*
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Kommunikation bei Krisenausbruch - Wirkung von Krisen-PR und Koorientierung auf die journalistische Wahrnehmung (German,...

Kommunikation bei Krisenausbruch - Wirkung von Krisen-PR und Koorientierung auf die journalistische Wahrnehmung (German, Paperback, 2012 ed.)

Simon Herrmann

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Loot Price R1,792 Discovery Miles 17 920 | Repayment Terms: R168 pm x 12*

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Wie bewerten Journalisten eine Organisationskrise? Simon Herrmann untersucht experimentell, ob PR-Meldungen einer betroffenen Organisation einen Einfluss darauf haben, wie Journalisten diese Krise wahrnehmen. Daruber hinaus wird die Selbstbezuglichkeit des Mediensystems daran uberpruft, ob Journalisten diese Krise als attraktiveres Thema fur ihre Berichterstattung einschatzen, wenn auch andere Medien daruber berichten. Er uberpruft Wirkungszusammenhange experimentell, um eine belastbarere Datengrundlage zu schaffen als die weit verbreiteten, jedoch nur begrenzt aussagekraftigen PR-Fallstudien.

General

Imprint: Springer vs
Country of origin: Germany
Release date: September 2012
First published: 2012
Authors: Simon Herrmann
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback
Pages: 263
Edition: 2012 ed.
ISBN-13: 978-3-658-00308-1
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-658-00308-1
Barcode: 9783658003081

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