"The recent rash of corporate scandals--and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. " Trust or Consequences" shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to:

* create an effective trust strategy

* determine the impact of trust issues on stakeholders

* assess trust-building performance and calculate the difficulty of restoring trust

* create a ""trust bank"" for saving deposits of good will to draw on as needed

"Trust or Consequences" offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, " Trust or Consequences "brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage."

Dieses Buch beschreibt den Nutzen und die praxisbezogene Anwendung von professioneller Kommunikation zur wirksamen Implementierung von Compliance und Integritatsmanagement in Unternehmen und Institutionen. Die zunehmende Komplexitat von Richtlinien und Regelwerken hat die Kommunikation nach innen und aussen zum erfolgskritischen Faktor fur integre und rechtskonforme Unternehmensfuhrung gemacht. Die Autoren erlautern Grundlagen und Beispiele fur eine Compliance-Kommunikation, die Werte- und Regelsysteme als Teil von Vision, Strategie, Geschaftsmodell und Management-DNA vermittelt. Die Compliance selbst wird dabei zum Business Enabler und positiven Verstarker einer Corporate Identity, die regeltreues und integres Verhalten uber die blosse Risikovorsorge hinaus zur harten Wahrung fur wirtschaftlichen und ideellen Erfolg in Unternehmen und Institutionen macht.

Stefanie Molthagen-Schnoering analysiert in diesem essential, warum und wie sich Unternehmen zu gesellschaftspolitischen Problemstellungen, z. B. Digitalisierung, gleichgeschlechtliche Ehe, Integration, positionieren. Sie fragt, wie sich dieses Engagement zu etablierten Aktivitaten wie Corporate Social Responsibility, Public Affairs und Unternehmenskommunikation/Marketing verhalt und wie es in interne und externe (Kommunikations-)Prozesse eingebettet ist. Dabei beleuchtet sie Chancen und Risiken einer gesellschaftspolitischen Positionierung durch Unternehmen und betrachtet die Reaktionen wichtiger Stakeholder. Die Autorin arbeitet mit Beispielen und Stimmen von Expertinnen und Experten aus der Praxis.

Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out critical theories and definitions with select readings to introduce students to concepts in mass media, communication theory, and strategic communication. Additional sections explore subjects that encompass public relations planning and research, mass media channels, social media channels, and crisis communications. Students read selections about mass communication topics including ethics, copyright and trademark law, and persuasive writing. The anthology concludes by presenting readers with a compelling case study to demonstrate public relations in action. Public Relations Strategies and Tactics is an excellent resource for introductory courses in public relations, mass media, and communications.

Public Opinion is Walter Lippmann's groundbreaking work which demonstrates how individual beliefs are swayed by stereotypes, the mass media, and political propaganda. The book opens with the notion that democracy in the age of super fast communications is obsolete. He analyses the impact of several phenomena, such as the radio and newspapers, to support his criticisms of the sociopolitical situation as it stands. He famously coins the term 'manufactured consent', for the fomenting of views which ultimately work against the interests of those who hold them. Lippmann contends that owing to the masses of information flung at the population on a daily basis, opinions regarding entire groups in society are being reduced to simple stereotypes. The actual complexity and nuance of life, Lippmann contends, is undermined by the ever-faster modes of communication appearing regularly. News by nature presents or emphasizes only some of the facts.