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Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Commercial law

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Compliance in der Unternehmenskommunikation - Strategie, Umsetzung und Auswirkungen (German, Paperback, 2015 ed.) Loot Price: R494
Discovery Miles 4 940
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Compliance in der Unternehmenskommunikation - Strategie, Umsetzung und Auswirkungen (German, Paperback, 2015 ed.): Annika...

Compliance in der Unternehmenskommunikation - Strategie, Umsetzung und Auswirkungen (German, Paperback, 2015 ed.)

Annika Schach, Cathrin Christoph

Series: essentials

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Loot Price R494 Discovery Miles 4 940

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Das Essential bietet eine umfassende Einfuhrung in die Kommunikation von Compliance aus konzeptioneller, redaktioneller und rechtlicher Perspektive. Annika Schach und Cathrin Christoph beschreiben die Massnahmen der internen und externen Kommunikation, die notwendig sind, um alle relevanten Stakeholder zu erreichen. Daruber hinaus schildern sie die Besonderheiten bei der Verschriftlichung von Verhaltensregeln in Form eines Code of Conduct und gehen auf den Einfluss von Compliance auf die Medien- und PR-Arbeit ein - inklusive Einblick in die Praxis in Form eines Interviews mit einem der Redakteure von Europas groesstem Automobilmagazin.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: May 2015
First published: 2015
Authors: Annika Schach • Cathrin Christoph
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback
Pages: 44
Edition: 2015 ed.
ISBN-13: 978-3-658-09470-6
Languages: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Commercial law
LSN: 3-658-09470-2
Barcode: 9783658094706

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