The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

Directors, chairpersons, executives, recruiters, and other professionals who assist corporate boards all agree that becoming a corporate director is a journey. The process may take one to five years and involves a lot of learning, networking, and strategic positioning. In other words, just like everything worth pursuing, it involves a lot of hard work! Yes, there are occasional glimpses of luck, but there are no magical moments, invisible hands, or other miracles. Get on Board: Earning Your Ticket to a Corporate Board Seat is a practical beginner's guide for anyone considering becoming a director, from young professionals seeking corporate board service in the distant future to seasoned professionals contemplating an imminent career change. This book demystifies the process, breaks down the steps, and answers the most common questions about corporate board service. It also provides examples of successful corporate director biographies and resumes. Finally, it shares actionable strategies and worksheets to help identify your unique value proposition, elevate your profile, and refine your networking strategy. You can use all of this information to start your corporate board journey today. After reading this book, you will be convinced that corporate board service is within your reach-and will be ready to pursue it actively!

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ("RACE"). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.