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Packaging the Presidency - A History and Criticism of Presidential Campaign Advertising (Paperback, 3rd Revised edition) Loot Price: R759
Discovery Miles 7 590
Repayment Terms: R71 pm x 12*
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Packaging the Presidency - A History and Criticism of Presidential Campaign Advertising (Paperback, 3rd Revised edition):...

Packaging the Presidency - A History and Criticism of Presidential Campaign Advertising (Paperback, 3rd Revised edition)

Kathleen Hall Jamieson

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Loot Price R759 Discovery Miles 7 590 | Repayment Terms: R71 pm x 12*

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Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

General

Imprint: Oxford UniversityPress
Country of origin: United States
Release date: September 1996
First published: June 1996
Authors: Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication)
Dimensions: 204 x 135 x 30mm (L x W x T)
Format: Paperback
Pages: 604
Edition: 3rd Revised edition
ISBN-13: 978-0-19-508942-4
Categories: Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 0-19-508942-1
Barcode: 9780195089424

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