Whether politically, socially, economically, or psychologically,
postmodern institutions attempt to influence their environments
through the use of rhetoric in their public relations campaigns. As
corporations increasingly dominate the public discourse we
experience daily, it becomes increasingly important to understand
how that discourse operates, and to become more informed creators
and consumers of institutional rhetoric.
This volume examines the theoretical bases and practical effects
of a variety of public relations campaigns. The contributors
demonstrate that rhetorical inquiry is a viable and underrated
approach to explaining the influence of public relations campaigns.
Cases analyzed in the book range from those of national scope
(e.g., Mobil Oil's Observations campaign of the 1970s and 1980s),
to studies of targeted influence (e.g., corporate recruitment
videos), to cases of internal relations (e.g., issues management
during corporate mergers), to studies of local situations (e.g.,
the anatomy of a local ballot issue campaign). While the various
contributors employ a broad range of rhetorical methods and
analysis, the discussions remain approachable and understandable
for students and professionals alike.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!