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Konzepte und Instrumente des Dialog-Marketings (German, Paperback, 2014 ed.) Loot Price: R563
Discovery Miles 5 630
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Konzepte und Instrumente des Dialog-Marketings (German, Paperback, 2014 ed.): Ralf T Kreutzer

Konzepte und Instrumente des Dialog-Marketings (German, Paperback, 2014 ed.)

Ralf T Kreutzer

Series: essentials

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Loot Price R563 Discovery Miles 5 630

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Dialog-Marketing wird nicht nur von immer mehr Unternehmen eingesetzt, sondern zunehmend auch von Verbanden, Organisationen sowie sozialen Bewegungen. Das verfolgte Ziel ist dabei stets das gleiche: Dem eigenen Anliegen soll Gehoer verschafft und Kunden sollen durch einen Appell aktiviert werden, all dies auf moeglichst effiziente und effektive Weise. In diesem Beitrag vermittelt Ralf T. Kreutzer dem Leser einen umfassenden Einblick in die Thematik des Dialog-Marketings und dessen relevante Anwendungsfelder.

General

Imprint: Springer vs
Country of origin: Germany
Series: essentials
Release date: March 2014
First published: 2014
Authors: Ralf T Kreutzer
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback
Pages: 39
Edition: 2014 ed.
ISBN-13: 978-3-658-04953-9
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-658-04953-7
Barcode: 9783658049539

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