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Corporate Reputation Management - Wirksame Strategien fur den Unternehmenserfolg (German, Paperback, 2012 ed.) Loot Price: R1,632
Discovery Miles 16 320
Repayment Terms: R153 pm x 12*
Corporate Reputation Management - Wirksame Strategien fur den Unternehmenserfolg (German, Paperback, 2012 ed.): Cornelia Wust,...

Corporate Reputation Management - Wirksame Strategien fur den Unternehmenserfolg (German, Paperback, 2012 ed.)

Cornelia Wust, Ralf T Kreutzer

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Loot Price R1,632 Discovery Miles 16 320 | Repayment Terms: R153 pm x 12*

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Der gute Ruf eines Unternehmens ist nicht auf das Ergebnis von Image-Kampagnen zu beschranken, sondern bindet auch alle Marken sowie das Unternehmen als Ganzes mit seinen internen und externen Stakeholdern ein. Ausgewiesene Spezialisten diskutieren konkrete Frage- und Infrage-Stellungen zu bestehenden Konzepten und zeigen auf, durch welche Ansatze mit welchen Verantwortlichkeiten (bspw. von Unternehmenskommunikation und Medien) und Strategien nachhaltige Erfolge zu erzielen sind. Namhafte Vertreter aus Industrie, Beratung und Forschung prasentieren Losungskonzepte.

General

Imprint: Gabler
Country of origin: Germany
Release date: December 2012
First published: 2012
Editors: Cornelia Wust • Ralf T Kreutzer
Dimensions: 240 x 168 x 21mm (L x W x T)
Format: Paperback
Pages: 369
Edition: 2012 ed.
ISBN-13: 978-3-8349-3043-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-8349-3043-1
Barcode: 9783834930439

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