Books > Business & Economics > Business & management > Sales & marketing > Public relations
|
Buy Now
Communicating Causes - Strategic public relations for the non-profit sector (Paperback)
Loot Price: R1,233
Discovery Miles 12 330
|
|
Communicating Causes - Strategic public relations for the non-profit sector (Paperback)
Expected to ship within 12 - 17 working days
|
Non-profit organizations (NPOs) across the world are facing
criticism alongside approbation. In order for NPOs to effectively
support their causes, they require public trust. The editors of
this book have persuaded PR experts from the UK and around the
world, from a variety of PR specialisms operating across different
organizational forms, to share their knowledge and experience.
These contributions are scaffolded with authoritative academic and
practical advice, as well as solutions. The book starts with
foundations that underpin communications for causes. These include
arguments that support the importance of non-profits in civil
society; lessons in corporate governance; and a new approach to
issues management. PR planning subjects tailored, or specific, to
the sector include: strategic global communications planning, agile
digital communications; branding internal communications and the
securing of meaningful outcomes. Corporate partnerships are
examined with a new 'Fit to Partner Test' and consideration of the
mandated corporate social responsibility (CSR) in India, corporate
volunteering in Brazil, and CSR in South Africa. Relations between
governments and non-profits are also considered, both generally and
with a particular focus on China. Communicating Causes looks at
effective strategy and practice of PR in the modern non-profit.
Including forewords by both John Grounds and Jon Snow, the expert
perspectives offered in this book provide valuable support to
current and future communicators.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.