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The Techlash and Tech Crisis Communication (Paperback)
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The Techlash and Tech Crisis Communication (Paperback)
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Over the years, tech companies were accustomed to cheerleading
coverage of product launches, but in recent years the long
tech-press honeymoon ended. It was replaced by a new era of
mounting criticism focusing on tech's negative impact on society.
This emerging tech backlash is a story of pendulum swings between
tech-utopianism and tech-dystopianism. When and why did media
coverage shift to corporate misdeeds, and how did tech companies
respond? The Techlash and Tech Crisis Communication provides an
in-depth analysis of the evolution of tech journalism and reveals
the "inside story" of the Techlash. Furthermore, it shows how Big
Tech companies defend themselves from scrutiny by attempting to
reduce their responsibility. From employee activism to political
pushback, the ramifications are growing. Until now, the interplay
between tech journalism and tech PR has been underexplored. Through
analysis of both tech media and corporate crisis response, The
Techlash and Tech Crisis Communication examines the roots and
characteristics of the Techlash. Insightful observations by tech
journalists and tech PR professionals are added to the research
data, illuminating the profound changes in the power dynamics
between the media and the tech giants they cover. Nirit Weiss-Blatt
explores theoretical and practical implications for both tech
enthusiasts and critics.
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