"The Future of Excellence in Public Relations and Communication
Management" brings together an outstanding group of public
relations scholars and practitioners to consider the indelible
theory building in public relations of James E. Grunig and Larissa
A. Grunig, who with David M. Dozier, produced the 1992 IABC
Excellence Study, a benchmark body of work examining best practices
in the public relations field. In this assembled collection, editor
Elizabeth L. Toth and the contributors show how and in what ways
the theories of the Excellence Study have developed and changed.
They present research that advances excellence theories, adds new
dimensions and directions to the excellence theories, and shows how
the excellence study has moved on to a global stage. Toth and her
colleagues challenge future researchers to continue the
theory-building that will lead to understand how strategic public
relations management contributes to organizations and society.
Public relations and communication management scholars, in addition
to practitioners and graduate students studying these areas, will
benefit immensely from the work included here.
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