The Future of Excellence in Public Relations and Communication Management - Challenges for the Next Generation (Hardcover)

"The Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Series:	Routledge Communication Series
Release date:	July 2006
First published:	2007
Editors:	Elizabeth L. Toth
Dimensions:	229 x 152 x 38mm (L x W x T)
Format:	Hardcover
Pages:	656
ISBN-13:	978-0-8058-5595-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	0-8058-5595-5
Barcode:	9780805855951

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