A favorable reputation is an asset of importance that no public
sector entity can afford to neglect because it gives power,
autonomy, and access to critical resources. However, reputations
must be built, maintained, and protected. As a result, public
sector organizations in most OECD countries have increased their
capacity for managing reputation. This edited volume seeks to
describe, explain, and critically analyze the significance of
organizational reputation and reputation management activities in
the public sector. This book provides a comprehensive first look at
how reputation management and branding efforts in public
organizations play out, focusing on public agencies as formal
organizations with their own hierarchies, identities, and cultures
- existing in a network of other public organizations with similar
or different functions, power, and reputation. From this unique
organizational perspective, the chapters in this volume examine
issues such as organizational identity, power, conflict, politics,
culture, and symbolism within the public sector. Paying specific
attention to strategies and processes, and illustrating with
examples from the countries of Belgium, Denmark, Norway, Ireland,
Israel, Italy, and Sweden, the book deepens our understanding of
reputation management efforts at various levels of government.
General
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