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Contemporary Thoughts on Corporate Branding and Corporate Identity Management (Paperback, 1st ed. 2008) Loot Price: R2,422
Discovery Miles 24 220
Repayment Terms: R227 pm x 12*
Contemporary Thoughts on Corporate Branding and Corporate Identity Management (Paperback, 1st ed. 2008): T. Melewar, E....

Contemporary Thoughts on Corporate Branding and Corporate Identity Management (Paperback, 1st ed. 2008)

T. Melewar, E. Karaosmanoglu, Elif Karaosmano?lu

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Loot Price R2,422 Discovery Miles 24 220 | Repayment Terms: R227 pm x 12*

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A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2008
First published: 2008
Editors: T. Melewar • E. Karaosmanoglu • Elif Karaosmano?lu
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 230
Edition: 1st ed. 2008
ISBN-13: 978-1-349-36062-8
Categories: Books > Arts & Architecture > Industrial / commercial art & design > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-349-36062-7
Barcode: 9781349360628

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