Strategic Public Relations Leadership (Paperback, 2nd edition)

* Focused toward aspiring PR professionals who aim to be successful at the highest levels of organisations * Lessons from the book are applicable to public, private and not-for-profit sectors * Helps PR students and professionals to systemise their thinking to enable them to articulate and defend their contribution as a strategic asset * The second edition features new and updated case studies, and covers new topics such as social media, big data, AI and behavioural economics * Supplemented by online resources, including lecture slides and a test bank of questions

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	July 2022
Authors:	Anne Gregory • Paul Willis
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Paperback
Pages:	228
Edition:	2nd edition
ISBN-13:	978-1-03-202801-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-03-202801-7
Barcode:	9781032028019

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!