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Strategic Public Relations Leadership (Paperback, 2nd edition) Loot Price: R1,271
Discovery Miles 12 710
Repayment Terms: R119 pm x 12*
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Strategic Public Relations Leadership (Paperback, 2nd edition): Anne Gregory, Paul Willis

Strategic Public Relations Leadership (Paperback, 2nd edition)

Anne Gregory, Paul Willis

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Loot Price R1,271 Discovery Miles 12 710 | Repayment Terms: R119 pm x 12*

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* Focused toward aspiring PR professionals who aim to be successful at the highest levels of organisations * Lessons from the book are applicable to public, private and not-for-profit sectors * Helps PR students and professionals to systemise their thinking to enable them to articulate and defend their contribution as a strategic asset * The second edition features new and updated case studies, and covers new topics such as social media, big data, AI and behavioural economics * Supplemented by online resources, including lecture slides and a test bank of questions

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: July 2022
Authors: Anne Gregory • Paul Willis
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Paperback
Pages: 228
Edition: 2nd edition
ISBN-13: 978-1-03-202801-9
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-03-202801-7
Barcode: 9781032028019

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