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Broadening Cultural Horizons in Social Marketing - Comparing Case Studies from Asia-Pacific (Paperback, 1st ed. 2021)
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Broadening Cultural Horizons in Social Marketing - Comparing Case Studies from Asia-Pacific (Paperback, 1st ed. 2021)
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This book presents a series of empirically based case studies
conducted by social change scholars from Asia-Pacific, showcasing
the latest social marketing approaches geared at improving societal
well-being in the region. Cutting across cultural perspectives, the
contents gather ideas on social marketing campaigns and strategies
from around the region and use these case studies as a platform to
address concomitant challenges in employing marketing tools to
positively change social behaviour. The selection of case studies
covers and compares aspects of public health and well-being, and
public environmental consciousness in terms of driving attitudes
towards implementing improved sustainability in developing and
developed countries. Drawing on related policies and legislation,
and examining social behaviour at the individual, community, and
organisational levels, the authors propose innovative new methods
in social marketing and social change research. The book is of
interest to researchers and practitioners in social marketing,
business ethics, behavioural science, public health, and
development studies.
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