Despite the ubiquity of new forms of communication technology,
press conferences remain a vital way for companies to share news.
One size or message does not fit all and the content showcased must
be of interest to every member of the audience. This book
highlights the importance of understanding the needs of those who
will attend; an ever-more critical skill as stretched editorial
teams make it increasingly difficult to lure journalists from their
desks. In the international press arena, journalists from different
countries have particular needs and can react differently to the
same situation. The authors show that to ensure success, PR
professionals need to take account of the event, speakers, style,
content and tone; and follow through to the all-important tasks of
obtaining feedback and analysing results. How to Manage a
Successful Press Conference is essential reading for PR teams
working in a national or, particularly, an international
environment and enables you to address the whole range of
activities necessary for success, from the basics through to
advanced issues such as managing press expectations across borders
and cultures.
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