Perspectives on Public Relations Research (Hardcover)

This book examines public relations from a variety of different perspectives, a management perspective, a rhetoric theory perspective, a practitioner perspective, a social psychology perspective and a historical perspective.
The book contextualises public relations within an international framework and compares different cultures and countries. Helping to promote a greater understanding of concepts such as what role public relations can or should play, this book describes the phenomena associated with public relations. It provides the reader with a thorough review of the practice of public relations throughout the world and attempts to pull together a useful body of knowledge that will be invaluable to all of those studying or practising in this field.
Previously only available in hardback.

eBook available with sample pages: 0203192923

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Management and Business Studies
Release date:	October 1999
First published:	2000
Authors:	Danny Moss • Dejan Vercic • Gary Warnaby
Dimensions:	216 x 138 x 25mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-0-415-21767-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-415-21767-9
Barcode:	9780415217675

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