With numerous illustrations showing many erotic ads - some campy,
some aesthetically elegant, some homoerotic - that push the
boundaries of sexuality and taste from over a century of product
marketing, Reichert not only tracks the history of sex in
advertising but also explores the many factors that make the link
between sex and our consumer culture so successful. This
thoughtful, enjoyable, and fascinating look into the world of
advertising - from the late 1800s to the most erotic ads of today -
will appeal to both media-savvy consumers and aficionados of pop
culture.
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