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Media Management Review (Paperback) Loot Price: R1,276
Discovery Miles 12 760
Repayment Terms: R120 pm x 12*
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Media Management Review (Paperback): Charles Warner

Media Management Review (Paperback)

Charles Warner

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Loot Price R1,276 Discovery Miles 12 760 | Repayment Terms: R120 pm x 12*

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This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The "Media Management Review" was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

General

Imprint: Routledge Member of the Taylor and Francis Group
Country of origin: United States
Release date: June 1997
First published: 1997
Editors: Charles Warner
Dimensions: 229 x 152 x 13mm (L x W x T)
Format: Paperback
Pages: 208
ISBN-13: 978-0-8058-1788-1
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 0-8058-1788-3
Barcode: 9780805817881

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