This volume provides a critical look at public relations practice,
utilizing case studies from public relations, advertising, and
marketing to illustrate the deconstruction and analysis of public
relations campaigns. Author Thomas J. Mickey uses a cultural
studies approach and demonstrates how it can be used as a critical
theory for public relations practice, offering real-world examples
to support his argument.
Through the interpretive act of deconstruction, this book serves
to challenge the myth of public relations as an objective science,
allowing the social importance of public relations to be redefined
and encouraging public relations to take a fuller place in the
interdisciplinary study of text and knowledge.
Intended for public relations scholars and students in public
relations cases/campaigns, public relations criticism, and media
studies courses, "Deconstructing Public Relations: Public Relations
Criticism" demystifies the act of deconstruction and shows how it
can give insight into the theory and practice of public
relations.
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