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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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The Corporate Brand (Hardcover) Loot Price: R2,644
Discovery Miles 26 440
Repayment Terms: R248 pm x 12*
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The Corporate Brand (Hardcover): Nicholas Ind

The Corporate Brand (Hardcover)

Nicholas Ind

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Loot Price R2,644 Discovery Miles 26 440 | Repayment Terms: R248 pm x 12*

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What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a companys reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the companys distinctive qualities such as service or value. This books fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: June 1997
First published: 1997
Authors: Nicholas Ind
Dimensions: 216 x 140 x 20mm (L x W x T)
Format: Hardcover
Pages: 184
ISBN-13: 978-0-333-67472-7
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 0-333-67472-3
Barcode: 9780333674727

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