Marketing Wisdom (Hardcover, 1st ed. 2019)

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Management for Professionals
Release date:	September 2018
First published:	2019
Editors:	Kartikeya Kompella
Dimensions:	235 x 155 x 17mm (L x W x T)
Format:	Hardcover
Pages:	171
Edition:	1st ed. 2019
ISBN-13:	978-981-10-7723-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	981-10-7723-1
Barcode:	9789811077234

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