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Media, Organizations and Identity (Hardcover) Loot Price: R1,549
Discovery Miles 15 490
Repayment Terms: R145 pm x 12*
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Media, Organizations and Identity (Hardcover): Lilie Chouliaraki

Media, Organizations and Identity (Hardcover)

Lilie Chouliaraki; Edited by M. Morsing

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Loot Price R1,549 Discovery Miles 15 490 | Repayment Terms: R145 pm x 12*

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2009
First published: 2010
Authors: Lilie Chouliaraki
Editors: M. Morsing
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 214
ISBN-13: 978-0-230-51551-2
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 0-230-51551-7
Barcode: 9780230515512

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