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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Reputation Management Techniques in Public Relations (Hardcover)
Loot Price: R6,069
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Reputation Management Techniques in Public Relations (Hardcover)
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Reputation is becoming an imperative business function that
influences strategic decisions including the direction of a
business plan and how an organization should be communicating with
its stakeholders and publics. It is crucial for an organization to
measure public relations outputs and outcomes as well as measuring
established and developing relationships. Reputation Management
Techniques in Public Relations is a critical scholarly resource
that examines public relations strategies, such as employing media
plans, determining communication channels, setting objectives,
choosing the right promotional programs and message strategies,
budgeting and assessing the overall effectiveness of a company's
public relations strategy. Featuring coverage on a broad range of
topics, such as brand and customer communications, corporate social
responsibility, and leadership, this book is geared towards
practitioners, professionals, and scholars seeking current research
on reputation management.
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