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Books > Reference & Interdisciplinary > Communication studies
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Public Relations and Religion in American History - Evangelism, Temperance, and Business (Paperback)
Loot Price: R1,614
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Public Relations and Religion in American History - Evangelism, Temperance, and Business (Paperback)
Series: Routledge Research in Public Relations
Expected to ship within 12 - 19 working days
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Winner of The American Journalism Historians Association Book of
the Year Award, 2015 This study of American public relations
history traces evangelicalism to corporate public relations via
reform and the church-based temperance movement. It encompasses a
leading evangelical of the Second Great Awakening, Rev. Charles
Grandison Finney, and some of his predecessors; early reformers at
Oberlin College, where Finney spent the second half of his life;
leaders of the Woman's Christian Temperance Union and the
Anti-Saloon League of America; and twentieth-century public
relations pioneer Ivy Ledbetter Lee, whose work reflecting
religious and business evangelism has not yet been examined.
Observations about American public relations history icon P. T.
Barnum, whose life and work touched on many of the themes presented
here, also are included as thematic bookends. As such, this study
cuts a narrow channel through a wide swath of literature and a
broad sweep of historical time, from the mid-eighteenth century to
the first decades of the twentieth century, to examine the deeper
and deliberate strategies for effecting change, for persuading a
community of adherents or opponents, or even a single soul to
embrace that which an advocate intentionally presented in a
particular way for a specific outcome-prescriptions, as it turned
out, not only for religious conversion but also for public
relations initiatives.
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