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Media and Change Management - Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (Hardcover, 1st ed. 2022)
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Media and Change Management - Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (Hardcover, 1st ed. 2022)
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Change management is not just affected globally by environmental
and social conditions, including political and technological
changes, but also through convergence, which helps conceptualize
change over the past decades. The media industry, in particular, is
being challenged by the rise of social media, the crisis of
refinancing especially for quality news media, the 'misinformation
epidemic', and the changing role of legacy media. The evolving
nature of media usage and communication, the rise of produsage and
influencers, and intermediaries and their personalized algorithmic
content are also factors that impact the industry, along with data
privacy and privacy management, and the "new responsibilities" of
companies such as sustainability, agility and resilience, etc. This
book focuses on permanent change management in the media and
related industries. It provides insights into the most common and
crucial phenomena of media and change management in general, while
also revealing some more specific issues brought about by technical
and social innovations. The authors expand the meaning of media
management beyond the management functions within the industry to
include the management of different media. The book serves as a
useful guide for researchers, students, and practitioners alike, as
they are all affected by change processes.
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