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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Media Management Review (Hardcover)
Loot Price: R3,881
Discovery Miles 38 810
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Media Management Review (Hardcover)
Expected to ship within 12 - 17 working days
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This unique publication deals exclusively with current media
management issues. It fills a void in the current literature and
provides an outlet for a growing number of media scholars and
practitioners interested in the ever-changing and ever-more-complex
field of media management. The "Media Management Review" was
designed to appeal to working professionals who deal directly with
managing the media: radio, television, cable, newspapers,
magazines, new media, and advertising agencies. Written in a style
that is both understandable and applicable, this annual volume is
an indispensable resource filled with information on the latest
media management theories and practices.
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