Media Management Review (Hardcover)

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The "Media Management Review" was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Release date:	June 1997
First published:	1997
Editors:	Charles Warner
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Hardcover
Pages:	208
ISBN-13:	978-0-8058-1787-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	0-8058-1787-5
Barcode:	9780805817874

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