Social, Political, and Economic Contexts in Public Relations - Theory and Cases (Paperback)

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases.
The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Series:	Routledge Communication Series
Release date:	May 1993
First published:	1993
Editors:	Hugh M. Culbertson • Dennis W. Jeffers • Donna Besser Stone • Martin Terrell
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	336
ISBN-13:	978-0-8058-1288-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-8058-1288-1
Barcode:	9780805812886

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