Public relations is an essential element in effective and
successful business today. The theory of public relations does not
change but the practice develops with new ideas and methods of
management and business. This fourth edition of 'The Practice of
Public Relations' incorporates essential updating and covers new
areas such as: *international public relations *crisis management
*sponsorship *education and training *career prospects.
In 'The Practice of Public Relations' fifteen contributors give
well-reasoned, practical introductions to every aspect of public
relations. Keys to the many different ways in which public
relations can contribute to the achievement of objectives and the
successful and harmonious operation of an organization are given
thorough coverage. T
This new edition has been prepared to embrace these changes so that
CAM students and other readers are fully briefed on the latest
issues in the realm of public relations.
Sam Black, during his career, has played a significant role in the
development of both the Institute of Public Relations and the
International Public Relations Association. Contributors: John
Cole-Morgan, Betty Dean, Rosemary Graham, Mark D Grundy, Jane
Hammond, Brian Harvey, Danny Moss, Margaret Nally, Phyllis Oberman,
Michael Regester, Douglas Smith, Tim Travers-Healy, Neville Wade,
Sue Wolstenholme.
Fifteen contributors give well-reasoned, practical introductions to
every aspect of public relations
Covers new areas such as: international public relations
General
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