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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Public Relations Research Annual - Volume 3 (Hardcover)
Loot Price: R2,934
Discovery Miles 29 340
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Public Relations Research Annual - Volume 3 (Hardcover)
Expected to ship within 12 - 17 working days
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Published in book form, this is a scholarly periodical of academic
research in public relations, containing refereed reviews and
reports of original studies. It follows the current trend toward
more solidly grounded, theoretical research in a field that has
only begun to mature. The studies and reviews presented represent
the most contemporary thought and investigation brought to bear on
this subject. Many relevant topics are discussed, including
communication roles, women's issues in the feminization of the
field, the concepts of symmetry and game theory, and finally,
publics -- dealing with roles, risk takers, and how audiences
receive, process, and retain messages on public policy issues.
General
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