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Public Relations Ethics - The Real-World Guide (Paperback)
Loot Price: R1,095
Discovery Miles 10 950
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Public Relations Ethics - The Real-World Guide (Paperback)
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This book is a pragmatic, case-rich guide to how current and future
public relations practitioners can apply ethical principles and the
industry's codes of ethics to their day-to-day work. Authors Trevor
Morris and Simon Goldsworthy draw on their years of industry and
academic experience to illustrate key ethical issues and ground
them in reality, all within an international frame of reference.
Public Relations Ethics incorporates interviews with industry
practitioners, offering contrasting perspectives as well as recent
examples of real-life complaints and disciplinary issues.
Provocative questions and exercises help readers grapple with
ethical dilemmas and review the key scenarios and challenges that
PR people face. The book is ideal at the undergraduate,
postgraduate and continuing education levels as a core text for
public relations ethics courses and a supplementary text for
general public relations survey courses. Accompanying the text are
online resources for both students and instructors, including
lecture slides and links to further resources.
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