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Answers for Ethical Marketers - A Guide to Good Practice in Business Communication (Paperback)
Loot Price: R1,103
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Answers for Ethical Marketers - A Guide to Good Practice in Business Communication (Paperback)
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With recent changes in technology, media, and the communication
landscape, the journey to ethics has become more complicated than
ever before. This book aims to answer ethical questions, from
applying ethics and sound judgment through your organization and
communication channels to taking your ethics and values into every
media interview. With the understanding of how personal and
professional ethics align, business leaders, managers, and students
will maneuver their way around this new landscape showcasing their
values in ethical conduct. This book is divided into eight
important areas based on where and why a breakdown in ethical
behavior is likely to occur, and delivers advice from experts on
the frontlines of business communications who know what it means to
face the inherent changes and challenges in this field. With more
than 80 questions and answers focused on guiding marketing, PR and
business professionals, readers will uncover situations where
ethics are challenged, and their values will be tested. This
straightforward Q&A guidebook is for professionals who realize
ethics are a crucial part of decision-making in their
communications and who want to maintain trust with the public and
their positive brand reputations in business. Readers will receive
answers to pressing ethical questions to help them apply best
practice guidelines and good judgment in their own situations,
based on the stories, theories, and practical instruction from the
author's 30 years of experience as well as the thought leaders
featured in this book.
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