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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Public Interest Communication - Critical Debates and Global Contexts (Paperback)
Loot Price: R1,302
Discovery Miles 13 020
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Public Interest Communication - Critical Debates and Global Contexts (Paperback)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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Total price: R1,322
Discovery Miles: 13 220
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Communication has become the technology of public interest,
demanding a re-examination of the key concept of public in both
public relations and communication theory. This book defines a new
concept of public interest communication, combining the conflict,
negotiation and adaptation inherent in public interest, with a
critical approach to communication management and public relations.
Combining conceptual discussions about public theories of language
with the tension between the public and private interests for
public relations professionals, the book uses case studies to
explore the negotiation of conflicting interests and the
construction of the public interest within systems of governance at
local, national and international levels. Public interest
communication is identified within social and cultural contexts
that resonate globally - health, community, media and the
environment - each representing interest conflicts within the
changing global environment. Addressing the forces of
fragmentation, inequality and individualisation that characterize
the modern world, this thought-provoking volume will be of great
interest to researchers and advanced students of communication,
public relations, environmental communication, public
communication, and public policy.
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