The New Review Economy - Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age (Hardcover)

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Focus on Public Relations
Release date:	November 2020
First published:	2021
Authors:	Alison N Novak
Dimensions:	216 x 138 x 15mm (L x W x T)
Format:	Hardcover
Pages:	136
ISBN-13:	978-0-367-56707-1
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Computing & IT > Applications of computing > Image processing > Computer animation Promotions
LSN:	0-367-56707-5
Barcode:	9780367567071

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