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Decoding Branding - A Complete Guide to Building and Revamping Brands in the Age of Disruption (Hardcover) Loot Price: R4,219
Discovery Miles 42 190
Repayment Terms: R395 pm x 12*
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Decoding Branding - A Complete Guide to Building and Revamping Brands in the Age of Disruption (Hardcover): Royce Yuen

Decoding Branding - A Complete Guide to Building and Revamping Brands in the Age of Disruption (Hardcover)

Royce Yuen

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Loot Price R4,219 Discovery Miles 42 190 | Repayment Terms: R395 pm x 12*

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Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: June 2021
First published: 2021
Authors: Royce Yuen
Dimensions: 234 x 156mm (L x W)
Format: Hardcover - Cloth over boards
Pages: 234
ISBN-13: 978-1-138-80266-7
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-138-80266-2
Barcode: 9781138802667

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