Social Media is About People (Paperback)

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	July 2022
Authors:	Cassandra M. Bailey • Dana M. Schmidt
Dimensions:	229 x 152 x 10mm (L x W x T)
Format:	Paperback
Pages:	118
ISBN-13:	978-1-63742-262-5
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-63742-262-8
Barcode:	9781637422625

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