Pay Attention! - How to Get, Keep, and Use Attention to Grow Your Business (Paperback)

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	July 2022
Authors:	Cassandra M. Bailey • Dana M. Schmidt
Dimensions:	229 x 152 x 15mm (L x W x T)
Format:	Paperback
Pages:	190
ISBN-13:	978-1-63742-264-9
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-63742-264-4
Barcode:	9781637422649

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