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The Public Relations Handbook (Hardcover, 6th edition)
Loot Price: R4,681
Discovery Miles 46 810
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The Public Relations Handbook (Hardcover, 6th edition)
Series: Media Practice
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The Public Relations Handbook, 6th edition provides an engaging,
in-depth exploration of the dynamic and ever-evolving public
relations industry. Split into four parts exploring key conceptual
themes in public relations, the book offers an overview of topics
including strategic public relations, politics and the media; media
relations in the social media age; strategic communication
management; public relations engagement in the not-for-profit
sector; activism and public relations; and the effects of
globalisation and technology on the field. Featuring wide-ranging
contributions from key figures in the PR profession, this new
edition presents fresh views on corporate social responsibility,
public relations and politics, corporate communication,
globalisation, not-for-profit, financial and public sector public
relations. The book also includes a discussion of key critical
themes in public relations research and exploratory case studies of
PR strategies in a variety of institutions, including Extinction
Rebellion, Queen Margaret University, Mettis Aerospace, and
Battersea Cats' and Dogs' Home. Containing student-friendly
features including clear chapter aims, analytical discussion
questions, and key further reading throughout the text, The Public
Relations Handbook is an ideal resource for students of public
relations, corporate and strategic communications, and media
studies.
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