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Books > Business & Economics > Business & management > Sales & marketing > Market research

The Sociology of Hallyu Pop Culture - Surfing the Korean Wave (Hardcover, 1st ed. 2021): Vincenzo Cicchelli, Sylvie Octobre The Sociology of Hallyu Pop Culture - Surfing the Korean Wave (Hardcover, 1st ed. 2021)
Vincenzo Cicchelli, Sylvie Octobre; Translated by Sarah-Louise Raillard
R3,405 Discovery Miles 34 050 Ships in 10 - 15 working days

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave" in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.' Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth's biographical trajectories. The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.

Basic Marketing Research - Pearson New International Edition (Paperback, 4th edition): Manoj Malhotra Basic Marketing Research - Pearson New International Edition (Paperback, 4th edition)
Manoj Malhotra
R2,279 Discovery Miles 22 790 Ships in 12 - 19 working days

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

The Economy of Tourism in Bangladesh - Prospects, Constraints, and Policies (Hardcover, 1st ed. 2021): Sakib Bin Amin The Economy of Tourism in Bangladesh - Prospects, Constraints, and Policies (Hardcover, 1st ed. 2021)
Sakib Bin Amin
R4,579 Discovery Miles 45 790 Ships in 12 - 19 working days

Bangladesh is a land of great natural beauty, with a rich culture. Its tourism industry is one of its greatest motivators for social and economic development - but it does not always climb to the heights of success that one might expect. This book is one of the first to explore tourism in Bangladesh in scholarly detail, examining driving factors behind the growth of the industry, as well as challenges it needs to overcome. It provides recommendations for policy makers, as well as a rich tapestry of scholarly work for researchers interested in Bangladesh, tourism management, and the study of developing economies.

Consumer Economics: Issues and Behaviors (Hardcover): Ricardo Smith Consumer Economics: Issues and Behaviors (Hardcover)
Ricardo Smith
R3,328 R3,012 Discovery Miles 30 120 Save R316 (9%) Ships in 10 - 15 working days
How to Get Away with Murder in Marketing - Forensic Marketing (Hardcover): D. Anthony Miles How to Get Away with Murder in Marketing - Forensic Marketing (Hardcover)
D. Anthony Miles
R1,251 Discovery Miles 12 510 Ships in 12 - 19 working days
Contemporary Perspectives in Data Mining (Hardcover): Kenneth D. Lawrence, Ronald K. Klimberg Contemporary Perspectives in Data Mining (Hardcover)
Kenneth D. Lawrence, Ronald K. Klimberg; Edited by (editors-in-chief) Kenneth D. Lawrence, Ronald K. Klimberg
R2,837 Discovery Miles 28 370 Ships in 10 - 15 working days

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, e-commerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.)

Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Hardcover): Ayantunji Gbadamosi Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Hardcover)
Ayantunji Gbadamosi
R6,530 Discovery Miles 65 300 Ships in 10 - 15 working days

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Harnessing the Power of Social Media and Web Analytics (Hardcover): Anteneh Ayanso, Kaveepan Lertwachara Harnessing the Power of Social Media and Web Analytics (Hardcover)
Anteneh Ayanso, Kaveepan Lertwachara
R5,869 Discovery Miles 58 690 Ships in 10 - 15 working days

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries."

Connected! - How #Platforms of Today Will Become Apps of Tomorrow (Hardcover): Manish Grover Connected! - How #Platforms of Today Will Become Apps of Tomorrow (Hardcover)
Manish Grover
R671 R603 Discovery Miles 6 030 Save R68 (10%) Ships in 10 - 15 working days
Advertising and Branding - Concepts, Methodologies, Tools, and Applications, VOL 3 (Hardcover): Information Reso Management... Advertising and Branding - Concepts, Methodologies, Tools, and Applications, VOL 3 (Hardcover)
Information Reso Management Association
R9,197 Discovery Miles 91 970 Ships in 10 - 15 working days
Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making (Hardcover): Efosa Carroll... Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making (Hardcover)
Efosa Carroll Idemudia
R8,670 Discovery Miles 86 700 Ships in 10 - 15 working days

To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making. The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.

Globalization, Deglobalization, and New Paradigms in Business (Hardcover, 1st ed. 2021): Justin Paul, Sanjay Dhir Globalization, Deglobalization, and New Paradigms in Business (Hardcover, 1st ed. 2021)
Justin Paul, Sanjay Dhir
R4,237 Discovery Miles 42 370 Ships in 12 - 19 working days

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present a theoretical framework that outlines the connection between globalization and modern society. The book also delves into the shift toward deglobalization and addresses how the onset of the COVID-10 pandemic has accelerated the process. Concluding with a discussion of how the 4th Industrial Revolution has resulted in new paradigms for business, this book will fill a gap through its investigation of an emerging concept for scholars in international business.

Advertising and Branding - Concepts, Methodologies, Tools, and Applications, VOL 1 (Hardcover): Information Reso Management... Advertising and Branding - Concepts, Methodologies, Tools, and Applications, VOL 1 (Hardcover)
Information Reso Management Association
R9,188 Discovery Miles 91 880 Ships in 10 - 15 working days
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Hardcover): Giuseppe Granata, Andrea... Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Hardcover)
Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis
R6,624 Discovery Miles 66 240 Ships in 10 - 15 working days

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today's consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Persuasion - Dark Psychology - Secret Techniques To Influence Anyone Using Mind Control, Manipulation And Deception... Persuasion - Dark Psychology - Secret Techniques To Influence Anyone Using Mind Control, Manipulation And Deception (Persuasion, Influence, NLP) (Dark Psychology Series) (Volume 1) (Hardcover)
R.J. Anderson
R610 R548 Discovery Miles 5 480 Save R62 (10%) Ships in 10 - 15 working days
Strategic Marketing Management - Theory and Practice (Hardcover): Alexander Chernev Strategic Marketing Management - Theory and Practice (Hardcover)
Alexander Chernev
R3,626 Discovery Miles 36 260 Ships in 12 - 19 working days
Current Global Practices of Corporate Social Responsibility - In the Era of Sustainable Development Goals (Hardcover, 1st ed.... Current Global Practices of Corporate Social Responsibility - In the Era of Sustainable Development Goals (Hardcover, 1st ed. 2021)
Samuel O. Idowu
R6,376 Discovery Miles 63 760 Ships in 12 - 19 working days

This book addresses the status quo of Corporate Social Responsibility practices and their development since 2008. How have things changed in the practice of CSR? What new opportunities and challenges have arisen? The book reports on an international set of cases and case studies on how CSR is practiced at business and organizations in various countries. It analyzes country-specific and industry-specific issues, as well as general global issues in connection with the United Nations' Sustainable Development Goals. The contributions gathered here provide comprehensive information on CSR for both practitioners and researchers around the globe.

Your A+ Legal Office - The Business of Legal (Hardcover, 2nd ed.): Ashley J Spurgeon Your A+ Legal Office - The Business of Legal (Hardcover, 2nd ed.)
Ashley J Spurgeon
R426 Discovery Miles 4 260 Ships in 12 - 19 working days
Love and Trade War - China and the U.S. in Historical Context (Hardcover, 1st ed. 2021): Li Sheng, Dmitri Felix do Nascimento Love and Trade War - China and the U.S. in Historical Context (Hardcover, 1st ed. 2021)
Li Sheng, Dmitri Felix do Nascimento
R3,611 Discovery Miles 36 110 Ships in 10 - 15 working days

This book puts the trade war between the United States and China in historical context. Exploring the dynamics of isolation and internal reform from a Chinese perspective, the author draws upon valuable insights from China's years of isolation prior to the famous Nixon-Mao summit. Advocating internal reform as a more productive strategy than conflict with other powers, this powerful argument for globalization with Chinese characteristics will be of interest to scholars of China, economists, and political scientists.

Facing the Era of Great Transformation - Essays on deepening reforms (Hardcover, 1st ed. 2021): Wu Jinglian Facing the Era of Great Transformation - Essays on deepening reforms (Hardcover, 1st ed. 2021)
Wu Jinglian; Translated by Matt Turner, Haiying Weng
R3,381 Discovery Miles 33 810 Ships in 10 - 15 working days

This book collects essays from Chinese economic sage who was the mastermind of the reform and opening and persistent champion of market-driven development. In the essays, he outlines his vision of the systemic reform needed for today's China, from rule of law to completion of the market system and reform of state-owned enterprises. Dr. Wu's thoughts are always of interest, but at this pivotal moment of Chinese economic recalibration, his views will be of more value than ever, to scholars, economists, journalists, and those in civil society.

Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 3 (Hardcover): Information... Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 3 (Hardcover)
Information Reso Management Association
R9,184 Discovery Miles 91 840 Ships in 10 - 15 working days
Marketing in University-Industry Technological Collaboration - Communication and Research Commercialization (Hardcover, 1st ed.... Marketing in University-Industry Technological Collaboration - Communication and Research Commercialization (Hardcover, 1st ed. 2021)
Malgorzata A. Grzegorczyk
R1,854 Discovery Miles 18 540 Ships in 10 - 15 working days

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing's strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.

Dropshipping - Mastery - How to Make Money Online and Create $10,000+/Month in Passive Income with Ecommerce Using Shopify,... Dropshipping - Mastery - How to Make Money Online and Create $10,000+/Month in Passive Income with Ecommerce Using Shopify, Affiliate Marketing, Blogging, SEO, and Social Media Marketing (Hardcover)
Chandler Wright
R761 R672 Discovery Miles 6 720 Save R89 (12%) Ships in 10 - 15 working days
Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 1 (Hardcover): Information... Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 1 (Hardcover)
Information Reso Management Association
R9,181 Discovery Miles 91 810 Ships in 10 - 15 working days
Globalization, Migration, and Welfare State - Understanding the Macroeconomic Trifecta (Hardcover, 1st ed. 2021): Assaf Razin Globalization, Migration, and Welfare State - Understanding the Macroeconomic Trifecta (Hardcover, 1st ed. 2021)
Assaf Razin
R3,365 Discovery Miles 33 650 Ships in 10 - 15 working days

This book is about three key dimensions in economics-globalization, migration and the welfare state-that are of enduring interest. These issues are particularly important to consider at the present moment given the strains posed by the pandemic: there is at least a temporary setback to trade-globalization and migration, and the cost of fighting the pandemic will strain the ability of governments to provide welfare state services in a style and scope to which many of their citizens have become accustomed. The book explains the changing function of the welfare state in the presence of intensified globalization, or de-globalization, forces. The welfare state's policy-maker attitudes toward openness and migration depend on open-economy fundamentals, and the income class it represents. The author demonstrates the interactions between migration, globalization and macroeconomic policy in practice, using real-world unique episodes, with Israel deemed as well-functioning trifecta, and the US and Europe as imperfectly functioning trifecta.

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