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Books > Business & Economics > Business & management > Sales & marketing > Market research
Combining global, media, and cultural studies, this book analyzes
the success of Hallyu, or the "Korean Wave" in the West, both at a
macro and micro level, as an alternative pop culture globalization.
This research investigates the capitalist ecosystem (formed by
producers, institutions and the state), the soft power of Hallyu,
and the reception among young people, using France as a case study,
and placing it within the broader framework of the 'consumption of
difference.' Seen by French fans as a challenge to Western pop
culture, Hallyu constitutes a material of choice for understanding
the cosmopolitan apprenticeships linked to the consumption of
cultural goods, and the use of these resources to build youth's
biographical trajectories. The book will be relevant to
researchers, as well as undergraduate and postgraduate students in
sociology, cultural studies, global studies, consumption and youth
studies.
For undergraduate-level courses in Marketing Research. With a
hands-on, do-it-yourself approach, Malhotra offers a contemporary
focus on decision making, illustrating the interaction between
marketing research decisions and marketing management decisions.
Bangladesh is a land of great natural beauty, with a rich culture.
Its tourism industry is one of its greatest motivators for social
and economic development - but it does not always climb to the
heights of success that one might expect. This book is one of the
first to explore tourism in Bangladesh in scholarly detail,
examining driving factors behind the growth of the industry, as
well as challenges it needs to overcome. It provides
recommendations for policy makers, as well as a rich tapestry of
scholarly work for researchers interested in Bangladesh, tourism
management, and the study of developing economies.
The series, Contemporary Perspectives on Data Mining, is composed
of blind refereed scholarly research methods and applications of
data mining. This series will be targeted both at the academic
community, as well as the business practitioner. Data mining seeks
to discover knowledge from vast amounts of data with the use of
statistical and mathematical techniques. The knowledge is extracted
from this data by examining the patterns of the data, whether they
be associations of groups or things, predictions, sequential
relationships between time order events or natural groups. Data
mining applications are in marketing (customer loyalty, identifying
profitable customers, instore promotions, e-commerce populations);
in business (teaching data mining, efficiency of the Chinese
automobile industry, moderate asset allocation funds); and
techniques (veterinary predictive models, data integrity in the
cloud, irregular pattern detection in a mobility network and road
safety modeling.)
Having a grasp on what appeals to consumers and how consumers are
making purchasing decisions is essential to the success of any
organization that thrives by offering a product or service. Despite
the importance of consumer knowledge and understanding,
research-based insight into the buying patterns and consumption
habits of individuals in emerging nations remains limited. The
Handbook of Research on Consumerism and Buying Behavior in
Developing Nations takes a critical look at the often overlooked
opportunities available for driving consumer demand and interest in
developing countries. Emphasizing the power of the consumer market
in emerging economies and their overall role in the global market
system, this edited volume features research-based perspectives on
consumer perception, behavior, and relationship management across
industries. This timely publication is an essential resource for
marketing professionals, consumer researchers, international
business strategists, scholars, and graduate-level students.
Social media has opened several new marketing channels to assist in
business visibility as well as provide real-time customer feedback.
With the emergence of new internet technologies, businesses are
increasingly recognizing the value of social media and web presence
in the promotion of their products and services. Harnessing the
Power of Social Media and Web Analytics documents high-quality
research to empower businesses to derive intelligence from social
media sites. These emerging technological tools have allowed
businesses to quantify, understand, and respond to customers
conversations about their corporate reputation and brands within
online communities. This publication is ideal for academic and
professional audiences interested in applications and practices of
social media and web analytics in various industries."
To date, a plethora of companies and organizations are investing
vast amounts of money on the latest technologies. Information
technology can be used to improve market share, profits, sales,
competitive advantage, and customer/employee satisfaction.
Unfortunately, the individuals meant to use these technologies are
not well equipped on how to effectively and efficiently use these
tools for competitive advantage and decision making. The Handbook
of Research on IT Applications for Strategic Competitive Advantage
and Decision Making is a collection of innovative research relevant
to the methodologies, theoretical frameworks, and latest empirical
research findings in information technology applications, strategic
competitive advantage, and decision making. While highlighting
topics including agility, knowledge management, and business
intelligence, this book is ideally designed for information
technology professionals, academics, researchers, managers,
executives, and government officials interested in using
information technology for strategic competitive advantage and
better decision making.
This book analyzes the changing dynamics of competition and the
emergence of deglobalization trends and processes. The authors
begin by explaining the role of technology on globalization and its
impact on competitive strategy. Then, they present a theoretical
framework that outlines the connection between globalization and
modern society. The book also delves into the shift toward
deglobalization and addresses how the onset of the COVID-10
pandemic has accelerated the process. Concluding with a discussion
of how the 4th Industrial Revolution has resulted in new paradigms
for business, this book will fill a gap through its investigation
of an emerging concept for scholars in international business.
Global economic scenarios are increasing in complexity due to the
recent global financial crisis, globalization, the evolution of
ICT, and the changing behaviors of consumers. This has made it
difficult to predict trends and build strategies within the retail
industry. As a result, long-term forecasts and schedules are not
possible, and more research is needed to explore today's consumer
profile and set the frameworks for future recovery strategies.
Predicting Trends and Building Strategies for Consumer Engagement
in Retail Environments is a pivotal reference source that provides
practical insights into improving the understanding of complex
retail environments and consumer shopping behaviors in order to
predict trends and develop strategies for retailers in times of
economic crisis. While highlighting topics such as consumer
engagement, industry models, and market globalization, this
publication explores qualitative and quantitative methods of
interest and the multidisciplinary approaches revolving around the
industry. This book is ideally designed for marketers, managers,
practitioners, retail professionals, academicians, researchers, and
students seeking current research on relationship marketing,
digital marketing, service management, and complexity theories.
This book addresses the status quo of Corporate Social
Responsibility practices and their development since 2008. How have
things changed in the practice of CSR? What new opportunities and
challenges have arisen? The book reports on an international set of
cases and case studies on how CSR is practiced at business and
organizations in various countries. It analyzes country-specific
and industry-specific issues, as well as general global issues in
connection with the United Nations' Sustainable Development Goals.
The contributions gathered here provide comprehensive information
on CSR for both practitioners and researchers around the globe.
This book puts the trade war between the United States and China in
historical context. Exploring the dynamics of isolation and
internal reform from a Chinese perspective, the author draws upon
valuable insights from China's years of isolation prior to the
famous Nixon-Mao summit. Advocating internal reform as a more
productive strategy than conflict with other powers, this powerful
argument for globalization with Chinese characteristics will be of
interest to scholars of China, economists, and political
scientists.
This book collects essays from Chinese economic sage who was the
mastermind of the reform and opening and persistent champion of
market-driven development. In the essays, he outlines his vision of
the systemic reform needed for today's China, from rule of law to
completion of the market system and reform of state-owned
enterprises. Dr. Wu's thoughts are always of interest, but at this
pivotal moment of Chinese economic recalibration, his views will be
of more value than ever, to scholars, economists, journalists, and
those in civil society.
This book explores the diverse roles that marketing can, and
should, play in modern, twenty-first century technology transfer in
university-industry collaborations. Using various marketing lenses,
it takes readers through the challenges of technology transfer and
commercialization of science-based innovations. It presents
research based, but practice-focused, conclusions relating to
marketing implementation at different stages of the
commercialization process. The author suggests that marketing's
strategic role spans the whole process from idea generation,
development, valuation, customer matching and marketization. Such
approaches can improve the effectiveness of public money spent on
research, university-industry cooperation, and research
commercialization. The book will appeal to students, university
teachers and researchers in a wide range of fields including:
technology management, innovation, marketing, and science
commercialization. It will also be of interest to those concerned
directly with the practices of university technology transfer and
commercialization, such as the employees, and leaders of technology
transfer offices and researcher-entrepreneurs.
This book is about three key dimensions in economics-globalization,
migration and the welfare state-that are of enduring interest.
These issues are particularly important to consider at the present
moment given the strains posed by the pandemic: there is at least a
temporary setback to trade-globalization and migration, and the
cost of fighting the pandemic will strain the ability of
governments to provide welfare state services in a style and scope
to which many of their citizens have become accustomed. The book
explains the changing function of the welfare state in the presence
of intensified globalization, or de-globalization, forces. The
welfare state's policy-maker attitudes toward openness and
migration depend on open-economy fundamentals, and the income class
it represents. The author demonstrates the interactions between
migration, globalization and macroeconomic policy in practice,
using real-world unique episodes, with Israel deemed as
well-functioning trifecta, and the US and Europe as imperfectly
functioning trifecta.
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