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The Sociology of Hallyu Pop Culture - Surfing the Korean Wave (Hardcover, 1st ed. 2021)
Loot Price: R3,510
Discovery Miles 35 100
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The Sociology of Hallyu Pop Culture - Surfing the Korean Wave (Hardcover, 1st ed. 2021)
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Total price: R3,530
Discovery Miles: 35 300
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Combining global, media, and cultural studies, this book analyzes
the success of Hallyu, or the "Korean Wave" in the West, both at a
macro and micro level, as an alternative pop culture globalization.
This research investigates the capitalist ecosystem (formed by
producers, institutions and the state), the soft power of Hallyu,
and the reception among young people, using France as a case study,
and placing it within the broader framework of the 'consumption of
difference.' Seen by French fans as a challenge to Western pop
culture, Hallyu constitutes a material of choice for understanding
the cosmopolitan apprenticeships linked to the consumption of
cultural goods, and the use of these resources to build youth's
biographical trajectories. The book will be relevant to
researchers, as well as undergraduate and postgraduate students in
sociology, cultural studies, global studies, consumption and youth
studies.
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