The Sociology of Hallyu Pop Culture - Surfing the Korean Wave (Hardcover, 1st ed. 2021)

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave" in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.' Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth's biographical trajectories. The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	October 2021
First published:	2021
Authors:	Vincenzo Cicchelli • Sylvie Octobre
Translators:	Sarah-Louise Raillard
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	356
Edition:	1st ed. 2021
ISBN-13:	978-3-03-084295-6
Languages:	English
Subtitles:	French
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-03-084295-9
Barcode:	9783030842956

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