This book analyzes the changing dynamics of competition and the
emergence of deglobalization trends and processes. The authors
begin by explaining the role of technology on globalization and its
impact on competitive strategy. Then, they present a theoretical
framework that outlines the connection between globalization and
modern society. The book also delves into the shift toward
deglobalization and addresses how the onset of the COVID-10
pandemic has accelerated the process. Concluding with a discussion
of how the 4th Industrial Revolution has resulted in new paradigms
for business, this book will fill a gap through its investigation
of an emerging concept for scholars in international business.
General
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