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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Hardcover)
Loot Price: R6,407
Discovery Miles 64 070
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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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Having a grasp on what appeals to consumers and how consumers are
making purchasing decisions is essential to the success of any
organization that thrives by offering a product or service. Despite
the importance of consumer knowledge and understanding,
research-based insight into the buying patterns and consumption
habits of individuals in emerging nations remains limited. The
Handbook of Research on Consumerism and Buying Behavior in
Developing Nations takes a critical look at the often overlooked
opportunities available for driving consumer demand and interest in
developing countries. Emphasizing the power of the consumer market
in emerging economies and their overall role in the global market
system, this edited volume features research-based perspectives on
consumer perception, behavior, and relationship management across
industries. This timely publication is an essential resource for
marketing professionals, consumer researchers, international
business strategists, scholars, and graduate-level students.
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