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Books > Professional & Technical > Technology: general issues
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The Fast Path to Corporate Growth - Leveraging Knowledge and Technologies to New Market Applications (Hardcover)
Loot Price: R867
Discovery Miles 8 670
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The Fast Path to Corporate Growth - Leveraging Knowledge and Technologies to New Market Applications (Hardcover)
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Every company can point to a growth strategy. Far fewer, however,
systematically implement them; instead, they spend their time on
incremental innovations, or rely on acquisitions. Still, organic,
internal growth, accomplished through product line renewal and new
service development, is essential to the long-term vitality of
corporations across all industries. The FASTPATH to Growth takes on
the challenge large corporations have in generating internal
innovation-developing new product lines that address new market
applications and provide the corporation with new streams of
revenue. It integrates the key disciplines-new product strategy,
user research, concept development and prototyping, market testing,
and business modeling-needed for enterprise growth. The book
illustrates its framework with in-depth examples of companies that
have leveraged their core technologies to new markets and new types
of uses in order to generate impressive results, including IBM,
Honda, and Mars. Many of these examples contain templates that
readers can use in their own projects. The book ends by addressing
the human side of new market applications, providing advice on what
executives and innovation team leaders must do to execute the steps
of Meyers framework for new market applications development. This
comprehensive management guide should appeal to practitioners in
research and development, new business development strategists, and
product managers, along with students in engineering management,
innovation management, and corporate strategy courses that focus on
technology industries.
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