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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Basic Marketing Research - Pearson New International Edition (Paperback, 4th edition) Loot Price: R2,279
Discovery Miles 22 790
Repayment Terms: R214 pm x 12*
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Basic Marketing Research - Pearson New International Edition (Paperback, 4th edition)

Manoj Malhotra

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Loot Price R2,279 Discovery Miles 22 790 | Repayment Terms: R214 pm x 12*

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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: August 2013
First published: 2014
Authors: Manoj Malhotra
Dimensions: 274 x 214 x 22mm (L x W x T)
Format: Paperback
Pages: 670
Edition: 4th edition
ISBN-13: 978-1-292-02048-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-292-02048-2
Barcode: 9781292020488

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