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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Cases on Consumer-Centric Marketing Management (Hardcover, New) Loot Price: R5,050

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Repayment Terms: R473 pm x 12*

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Cases on Consumer-Centric Marketing Management (Hardcover, New): Vimi Jham, Sandeep Puri

Cases on Consumer-Centric Marketing Management (Hardcover, New)

Vimi Jham, Sandeep Puri

Series: Advances in Marketing, Customer Relationship Management, and E-Services

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Loot Price R5,050 Discovery Miles 50 500 | Repayment Terms: R473 pm x 12*

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As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	July 2013
First published:	July 2013
Authors:	Vimi Jham • Sandeep Puri
Dimensions:	348 x 265 x 26mm (L x W x T)
Format:	Hardcover
Pages:	362
Edition:	New
ISBN-13:	978-1-4666-4357-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-4666-4357-9
Barcode:	9781466643574