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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Cases on Consumer-Centric Marketing Management (Hardcover, New)
Loot Price: R4,921
Discovery Miles 49 210
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Cases on Consumer-Centric Marketing Management (Hardcover, New)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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As marketing strategies remain an essential tool in the success of
an organization or business, the study of consumer-centered
behavior is valuable in the improvement of these strategies. Cases
on Consumer-Centric Marketing Management presents a collection of
case studies highlighting the importance of customer loyalty,
customer satisfaction, and consumer behavior for marketing
strategies. This comprehensive collection provides fundamental
research for professionals and researchers in the fields of
customer relations, marketing communication, consumer research, and
marketing analytics for insights into practical aspects of
marketing in any organization.
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